- Creative Suite
A group of innovative financial advisors identified the need to educate their clients on how to achieve financial success more quickly. They created an online budgeting tool called Outcome Plus.
They approached me with an outline of what their online tool hoped to achieve for their clients and wanted that reflected in the logo and brand identity. After a branding workshop we came up with the tagline ‘Change Your Financial
The graphic device in this logo represents the client taking control of their finances by using Outcome Plus. The ’O’ uses negative and positive space to illustrate the client grabbing the ‘Plus’ symbol with both hands. The hole of the ‘O’ is the client’s head. The ‘Plus’ symbol is made up of five gradient panels that represent the 5 steps. This is a bold but refined logo that translates well in it’s various colour formats in both stacked and inline.