Redtrike Creative Co.

Green Zebra Restaurant & Bar

  • Green Zebra Logo Black on Green
    Green Zebra Logo Black on Green
  • Green Zebra Logo Green on White
    Green Zebra Logo Green on White
  • Green Zebra Restaurant & Bar Website
    Green Zebra Restaurant & Bar Website

Skills

  • Creative Suite

Green Zebra is a new restaurant on the Sunshine Coast, Queensland. Green Zebra is the latest venture of one of Brisbane’s successful restaurateurs, husband and wife team, Adrian and Lizeth Chrisanthou.

Their brief was to originally base the logo on the Green Zebra heirloom tomato. However after some research, I felt a more literal interpretation would have greater appeal. My research established that very few people knew that a heirloom tomato is also known as a Green Zebra.

The selected concept demonstrated a symbolic approach, taking advantage of the positive and negative space that naturally occurs with zebra stripes. In the testing phase, most people recognised the Zebra stripes, however on first glance many didn’t realise that the zebra’s face was hidden in the design.

  • Share